In a time where singer/songwriters are gaining popularity and finding easier outlets to fund their projects, music is growing more diverse. One such person, Armon Jay, is one of those individuals who have used KickStarter to get his vision off the ground. I got to talk with Armon about his debut full-length album, the success of his Kickstarter campaign, and the journey he took to get there.
An avid guitarist who grew up in an artistic family in Tennessee, Armon Jay fell into playing music at an early age. “My dad is a portrait painter. My mom’s a music lover. Definitely grew up around the artistic free spirit environment. It encouraged me to walk down that path. It wasn’t hard to convince my parents to buy a guitar.” He adds laughing, “My first song was the flute solo from Titanic. I was 12 years old and I learned it on the piano. That opened the door for me. I learned piano for a couple years and ended up picking up the guitar, played in a band with some buddies, and have been playing ever since… 16 years now.”
While he enjoyed playing in his band, Nevertheless, he has no ill feelings toward his decision to go solo, nor the times he spent with the band. Allowing more creative freedom, he explains that he has found his niche and hopes to pursue a solo career for the rest of his life.
Kicking off that solo career, was putting faith into a Kickstarter campaign, in which he gave himself a month to raise 12 grand. As the end of the campaign drew close, and only about 4 grand was raised, Armon Jay was uncertain that everything would work out. “Well it was the most stressful month of my life. I did the 30 day thing. It was insane. I’m a new artist. I went for 12 grand which is a lot for an artist with a small following. I was on 4 grand for about 25 days. One guy threw down quite a bit of change and it just snowballed went from there. “
The album, Everything’s Different, Nothings Changed, allowed Armon to work with producer Joshua James in order to unlock the emotions and fear that are evident through the CD and its atmospheric tones. “I dance around hyperboles a little too much and dont try to make anything to grandiose. Joshua was working with me with my fear of failure. The fear of not being able to live up to being this man who is not a reality, a dude that always comes through and shines through every obstacle. Joshua really connected with that fear, even without a lot of conversation.”
Much of Armon’s music deals with his life experiences, through insomnia, depression, and the insecurities that those bring. A deep insight to Armon’s fear of failure, it’s an easy album for anyone to relate to who has, or are facing their inner demons.
Catch Armon Jay at the Soda Bar on Saturday, February 22nd.