There have been great advancements toward improving a pet’s care and health which have resulted in many dogs living well past the average life expectancy for their breed. Today, as many consumers are wiser and more willing to explore options for personal health, they too have expanded their awareness to examine alternatives to traditional products offered by veterinarians and warehouse pet supply stores. Over 17 years ago, the founders of Ark Naturals were in pursuit of finding all-natural health and wellness products after their dog had lost its battle with cancer. Unable to find all-natural products Jay and Susan Weiss founded Ark Naturals. Through hard work, research, diligence, dedication and most pronounced, passion, ignited the creation of Ark Naturals and it has been producing a variety of all-natural products for dogs (and cats) for 17 years. Ark Natural provides natural solutions for pets from head to tail.
In a recent interview Susan Weiss shared how they developed, designed and eventually created the successful experience of Ark Naturals. Over time, consumer’s came to realize there were a lot of products that could not do what packaging, marketing or advertising stated the product could do. Furthermore, consumers were taking responsibility for buying decisions; for too long, many owners made purchasing decisions based on price. As there was a greater gravitation toward more natural products, there too were numerous recalls of dog foods produced in China further heightening consumer’s awareness.
When deciding the types of products Ark Naturals would develop, Susan kept her vision and thinking “outside the box.” In 1996, thinking green and holistic was not trendy. Susan combined her background in research and marketing with her husband’s strong financial and business background. They began researching and growing their knowledge base in the field of natural health and wellness for dogs. Susan attended a Natural Product Show as a consumer, not an exhibitor, and met Dr. Leigh Broadhurst Ph.D., a bio-chemist. Dr. Broadhurst initially became a technical and ingredients expert consultant. At a different show Susan listened to keynote speaker Dr. Nancy Scanlan. Through Susan’s persistence, Dr. Scanlan finally agreed to work with Ark Naturals. Believing in the products Ark Naturals produced, Drs. Scanlan and Broadhurst chose to become and today still remain employees.
Ark Naturals had developed a trusted reputation in the United States as well as international markets. All products are manufactured in the America in FDA/OTC and USDA/APHS facilities. Their ingredients are premium human grade and free of unwanted additives. Furthermore, Ark Naturals is a founding member of NASC (National Animal Supplement Council), a non-profit trade organization comprised of companies committed to providing health supplements and nutritional supplements of the highest quality for companion animals, primarily dogs, cats and horses. As an NASC audited company with an A+ rating, Ark Naturals is permitted to use the NASC seal. This seal is a guarantee that Ark provides full ingredient disclosures, complies with adverse events protocols and maintains high levels of quality control.
Ark Naturals Dog Product Categories:
- Skin & Coat
- Flea and Tick
- Active Dog and Training
- Vitamins and Antioxidants
The products have integrity and solve problems. Ark Naturals received unexpected validation during the recent economy challenges. As the economy was in a downturn, Ark Naturals all-natural and wellness sales increased. Susan Weiss also shared, “There is room and a need for pharmaceutical products but there is also a new belief by pet owners that pets also benefit for wellness and holistic products to enhance and improve the life and life expectancy of their pets.”
Pets are living longer, in part, because of all-natural, wellness products. Because of a longer life span, Ark Naturals has launched a new line of products, specifically catering to senior dogs. Gray Muzzle is the newest brand of all natural, healthy, remedy and lifestyle products developed for senior dogs.
The passion to develop the best wellness products for pets is as strong 17 years later as the day Jay and Susan Weiss set out on their mission. The steadfast dedication of the founders and a team of brilliant, educated and experienced veterinarians and experts, willing and able to research what and how products need to be developed insures the future is bright for Ark Naturals, and as important, pets.
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