The new brand features a forward motion, powerful red color logo. Also, by eliminating the word "Greater," the new brand positions the Chamber as much more inclusive for the entire region.
The Chamber's 7 Pillars that describes the roles the organization plays in achieving its mission to help Kansas City and its member businesses grow and prosper are:
- We are the recognized leader of the greater KC business community.
- We are dedicated to advancing the growth of business and the economy.
- We advocate for our community locally, regionally and most importantly, globally.
- We promote diversity, inclusion and collaboration.
- We connect people, community and commerce.
- We are a member-centric organization focused on championing members with innovate and visionary thought leadership.
- We value our team and empower them in their roles with the KC Chamber.