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Are You Trying to Bend the Rules of SEO?

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Still number 2,263,874 in Google’s search results and can’t figure out why? In the race for the coveted spot at the top of the page, web designers and writers sometimes make poor choices hoping to “cheat” their way to the top. If you’re making the following simple mistakes, you may find you are doing your website more harm than good.

Intentionally Misspelling Your Keywords

In a moment of supposed inspiration, you may think it’s clever to misspell your keywords in your content hoping for better SEO. You will find that customers who know better will recognize the error, and think less of the business. Even if you strategy is for the misspelled keyword to pull customers to your website, the strategy can backfire and isn’t worth the permanent blotch on your company’s reputation. On top of that, as technology advances, spellcheckers are more prevalent and intelligent technologies and will outsmart this technique, leaving your content isolated and incorrect.

“Hiding” Content

Designers have long known that text, pixels, colors, fonts, and other design options can be present on a webpage without being present to the naked eye. Attempting to “outsmart” search engine spiders by leaving Easter Eggs for them to find can backfire: your entire site may end up banned. Resist the urge to bury content for the search engine spiders. They have a lot more time on their hands than you do.

Weak Links

A website is only as strong as its weakest links, and there are a variety of things to watch out for when you link content from your website. It’s important that you make sure that your links don’t link from your website to an outside site and back again. Search engine spiders will recognize this as “link spamming” and this can get your website identified as spam. While you are checking your links, consider something that may seem painfully obvious. Check and double check that your links actually work. Broken links indicate that your website is in disrepair and will cause the search robots to put classify your website lower on the food chain than you would like.

Constant “Tweaking”

Although everyone wants to put their best foot forward, constant small changes to your website can significantly hurt your search engine optimization. While the search engines spiders do check to make sure that websites are kept up to date, daily small changes may appear to the automated systems like a cheat, another simple trick to boost a website’s chances. If you do need to edit your website, make sure that it gets done all at once, not a few characters at a time.

In search engine optimization, as in many areas of life, there aren’t many easy shortcuts. It takes practice and skill to perfect SEO. Of course, if you don’t feel up to the task, there are several companies that offer expert guidance. Before you use the services of any SEO Company, just make sure that the company has a good standing among its current users, and also if it's a BBB accredited company. For instance, if you live in a Chicago, you can easily find PageTraffic Reviews on BBB.org, which is a leading SEO company based in Chicago. Similarly, you can do a little research on the companies you are in communication with. If you do decide to “go it alone”, remember that a website is only as good as its webmaster.

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