It’s on! Are you ready for some Super Bowl ads? They are already playing online for anticipation of the big game tomorrow. According to Bloomberg BusinessWeek, some ad spots have sold for as much as $4 Million. It has also been reported that when previews of ads were posted online on websites such as YouTube before the Super Bowl even started last year, these ads generated around 9.1 Million views. What’s more is that those ads that aired during the Super Bowl without a preview online first only brought in about 1.3 Million views. Not only this but some advertisers have even decided to just show their ads online only to keep from having to pay out the big bucks for airing their ad during the Super Bowl.
Even those advertisers who are affiliated with the Super Bowl are trying to think outside of the box when it comes to creating a buzz for their business. Some are inviting people to create their own ads for a Dorito’s ad, name a horse for a Budweiser ad, get their picture on the ad for Pepsi or even choose how an ad will end for Coke and Audi. These sure are great ways to think outside of the box.
Even after all of this, the Chairman and Chief Executive Officer of BBDO North America thinks most businesses are wasting their money. He states they just need to keep it nice and simple. Since they are getting a picture which 120 Million people are going to see, they do need to go where no one else has gone before to get attention from the viewers.