With the holidays fast approaching, the signature shopping days of retail's busiest season are approaching even faster. And while big business has the most to gain from Black Friday, Small Business Saturday will once again be critically important for the nation's "little guys" in retail.
According to a Monday blog entry from PayAnywhere - one of the nation's leading mobile payments solutions providers and a trusted resource among small business owners - consumer awareness of Small Business Saturday has grown by more than 60 percent since it was conceived in 2010.
In 2012, more than 100 million customers spent $5.5 billion at small businesses across the country on the Saturday after turkey day.
With these numbers in mind, PayAnywhere served up a helpful bounty of tips for small businesses to ensure proper preparedness before the big day. Among the helpful tips are:
- Start Getting the Word Out
Most people want to support small businesses and love an excuse to buy local. Invest in some signage letting your customers know about the holiday and what's in store for them if they choose to purchase your products or services.
- Incentivize, Incentivize, Incentivize!
There's a reason customers skip the turkey dinner and line up at Target, Walmart and Best Buy as early as possible. Maybe you can't offer flat screen TV's for half price but you can offer discounts unique to your customers to entice them to stop by your business on Saturday. Or what about offering something the big box retailers can't - - some special personalized service to help customers with their holiday shopping list? Offering a personal shopper, gift wrapping, or even some coffee and treats to enjoy while shopping could bring even more customers your way.
"This year's Small Business Saturday will be bigger than ever," PayAnywhere advises. "Start planning now so you don't miss out!"