There are many reasons to use Pinterest that you've probably already heard of: Recipes, Wedding ideas, fashion statements to hand crafted goodies made by creative minds everywhere.
So, where does this leave the small business on Pinterest? Is that even a good use of your time?
Here's a great thing about this network that most people take for granted and don't see the opportunity in front of them. since Pinterest is a very visual site, this lends itself well to selling online.
Think about how many people are told to make purchasing decisions for their boss, and for some of the items needed, they might have no clue as to what it looks like. Pinterest makes it very easy to understand (and sell) those items that can be enhanced with some high quality images.
There is traffic, tons of traffic that can be driven to a site if using Pinterest properly. It's not just adding some images of your stuff, but you also need to join other boards and also be mindful to pin images of other cool things that can be found online.
Try to follow related boards that will provide your potential clients some insight to how your business runs. If your business supports a certain charity, make sure those images are shared on the boards so that potential readers will see that they are helping to support a great company with caring people.
It only takes a few minutes a day to quickly build up followers and get others to like your images you place on the site. Make it interesting, and it will never seem like it's marketing.