FaceBook, Twitter, LinkedIn, oh my! If thoughts of social media marketing create a cold sweat, fear no more. Vibrant Design Group partners with Mopwater PR for an engaging evening on Branding from the Inside Out™ for Social Media. This innovative workshop takes place on Thursday, December 9, 2010 from 6:30 p.m. to 8:30 p.m. at the Greater Washington Urban League located at 2901 14th Street, NW, Washington, D.C.
Branding from the Inside Out™ is an interactive workshop series designed to introduce business owners and non-profit executives to the fundamentals of branding their product or service to their target audience. With social media constantly changing the rules of customer engagement and retention, Branding from the Inside Out™ for Social Media presents a timely playbook on how to build a successful strategy for online branding.
Presentations will demystify the term branding and demonstrate the importance of: 1) identifying and defining your corporate or organizational brand; 2) the benefits of developing a cohesive brand strategy; 3) how to build and elevate your brand with social media; and 4) how to turn your brand into new business and increase your bottom line.
Vibrant Design Group President & Creative Problem Solver Julian Kiganda believes, “A cohesive, holistic brand – beyond logo and stationery - is an investment in the success of your business or organization. People are often overwhelmed when they enter the social media stratosphere, so having a strategy is essential for a successful web-presence,” she says. Ms. Kiganda and her business partner and Vice President/Chief Communicator Lo’an Sewer will join Mopwater PR Founder & CEO Amanda Littlejohn-Miller in guiding attendees through an engaging, informative 2-hour session where participants begin to develop their own brand strategy.
Admission is $35 per person. Participants may register online at www.vibrantdesigngroup.com or by phone at 301-369-3599. Email questions to info@vibrantdesigngroup.com.
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About Vibrant Design Group
Vibrant Design Group LLC (VDG) is a multi-disciplinary design firm based in Gaithersburg, Maryland, which develops brands and marketing for a culturally diverse audience. VDG’s mission is to create positive images of people of color, both in the mainstream and within multicultural communities.
About Mopwater PR
Amanda Miller Littlejohn is the founder of Mopwater Social Public Relations and the creative visionary and writer behind the Mopwater PR + Media Notes blog. She is an idea oven and brand problem solver working at the intersection of public relations, journalism, marketing and social media.
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