Recently a client that we had been working with for a few months received his first "sucker solicitation" from an seo company informing him that they had done research into his website and knew why it was not performing well on search engines. The email was forwarded to us by our client, who was angry about the "low rankings" referred to in the email, and informed us that if they do not improve within the next month he may have to reconsider services. Here is the interesting part of the story; we had been working for this client for about four months to help him recover from a Google penalty, where his last seo company had managed to get his website completely deranked for all of their target phrases by violating the terms of service of Google by building thousands of poor quality links to the site. This faulty strategy had backfired, and his website had dropped from first page for many of the terms to not being ranked on the first ten pages. Many legitimate seo companies will not even take penalty clients, because the recovery process is so difficult that they have almost no chance of providing satisfactory results. We took the client and within four months had re-established a rak position for 90% of the keywords he wanted, as well as getting first page positions for 40%. This is completely overperforming in the scope of Google penalties, and the usual estimate would be that he may recover a few positions within a year or so. Nevertheless he was quite angry about the "lack of rankings" and wanted to potentially reconsider us working on his account. This is, quite simply, because he is an seo solicitation "sucker."
The most common form of sales for seo companies is to send out solicitation emails to companies pitching their services. Either they will do it themselves or they will hire a lead generation company to do it for them. Typically these emails will involve presenting cases illustrating all of their successes, but sometimes they take on a less honest approach. The easiest way to generate a conversation between a salesman and a customer is to create doubt and anger in the potential client's mind, then offer a solution. In these solicitation cases, emails get sent to businesses that appear to have information about the poor quality of work that the current seo company is performing. They will use generic technical terminology to discuss the situation, like "I have done an extensive review of your website (insert website url here) and have identified why you are not performing well on search engines." They will also have some generic name associated that sounds like an American name. In my client's case the email came from "Jay Smith" and his company was "a leading seo service provider." The reason that they are not naming specific company names is that these emails are actually generic mass emails that are being sent out by a machine. There is no Jay Smith and the reason his company is not named is because this email actually came from a lead generation company who is trying to get people to call them back, at which point they will sell the lead to a salesman in a company that has contracted their services. When you are put in touch with the salesman, chances are he will ask you the url of your website, and have almost no information about it. This is because the company has sold your name to a salesman who now has to close you on his own. There has been no analysis of your website, and the "reasons" for your poor rankings that were stated in the email were the same list that got sent to everyone. With minimal work, any salesman can find some weaknesses in your site, perhaps the code, perhaps the links, etc. The takeaway is that the email that you received is not based upon any actual analysis of your site, and instead is just a list of possible things that could be used as a tactic to make you believe that their services are good.
My client did not have poor rankings by any stretch of the imagination. As a matter of fact, the client had far better rankings than were expected within that time frame. Instead of checking out the reports himself, he simply believed what was emailed to him, and immediately began to doubt a program that was producing results, just because another company told him they could do better. There is a good possibility that this type of mentality is exactly the thought process that led him to the company that got his website delisted in the first place, and there is a good possibility that he will follow the same thought process and get delisted again after we build his rankings back up. Unfortunately, the process that gets websites delisted is based upon human perceptions that there is a cheaper, faster or less intensive way to cheat your way to the first page of Google. People who do not understand the process of modern seo will continually fall back into that same pattern, and will be continually punished over and over again from Google. The "seo solicitation sucker" is someone who falls for this kind of thing, then thinks the legitimate company is lying when they tell him that there is a lot of work involved in seo. That kind of customer will always lose....don't be a sucker.
The actual email received is as follows:
Dear (client website) Team,
Hope you are doing well.
I thought you might like to know some reasons why you are not getting enough Social Media and Organic search engine traffic for (client website).
My name is Jay Smith and I am the SEO expert of a leading SEO service provider company. As per my analysis, your website is not performing well in the Google organic search. Also your traffic is poor from last couple of months due to some of the reasons.
Some of the aspects given below:
1. Due to poor Back links
2. Keywords are not in the first page of Google, Yahoo and Bing
3. Due to errors and issues present in website
4. Errors in the coding part of your website
5. Website content quality is not high standard.
Area of Improvement:
1. We will give you 1st page ranking on Google, Yahoo, and Bing.
2. Improve your sales and brand value.
3. 100% satisfaction guarantee or your full money back.
4. Hummingbird recovers and secures your website from next Google updates.
5. Increase your traffic flow.
6. Target your local market to increase business.
Note: We give guarantee on the improvement in your keyword ranking from the 2-3 month itself, if we fail to achieve then money back.
We will be optimizing your website in the major search engines like: Google, Yahoo & Bing which results in improvements in keyword ranking, traffic, link popularity, goal conversion, and ROI in the first month of our work.
For more details please reply. We have 24x7 supports, so you can contact any point of time with your website issues.