More and more financial institutions are making their way into social networking sites such as facebook and twitter.
Bank of America, Wells Fargo, Citizens and the like are all trying to be your friend and spend time with you socially.
But each bank has a different approach.
Looking locally, I see that Webster Bank can be followed on Twitter. They spend their time telling you about local events, including the location of their ice cream truck. There doesn't seem to be much else going on there.
TDBank is a different story. They seem to be focused on helping customers. You can see that they are answering questions online, almost like an instant form of customer service.
Looking for local banks on facebook? The only one I could find was Stamford Federal Credit Union in Stamford, CT.
I'd like to hear what you think. Do you think there is value to banks making themselves available through these networks? Would you like to be a fan of your bank and be able to socialize virtually with them and have them available 24x7 to answer your questions?
Post a comment or send me an email with your thoughts.