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Are shock ad's going too far? video

Some say these type of shock ad, and others like it, go too far.  But does it grab your attention? Does it make you think? Would it make you stop smoking? I believe this ad is highly effective. What do you think?


  • Kay Day 3 years ago

    I don't think it's shocking. I think it's corny and manipulative. I wouldn't quit smoking because of that, I don't think--if I smoked. Smokers know the dangers and risks and it's not enough to motivate them to quit. Some can't quit even after a smoking-related diagnosis, so I doubt if this attempt would do anything.
    I re-read and I sound angry, LOL. I'm not. I just don't like anything that purposely tries to evoke an emotional response for manipulation.

  • Susan 3 years ago

    I agree with Kay in that this ad may not be enough to convince a smoker to quit. Both of my parents were smokers and it had a terrible grip on them.
    I can relate the child though. Smoking did cut my parent's lives short. I miss the extra time I would have had with them. They missed seeing all their grandkids born and seeing them grow up.

  • Jan Parrish, Denver Charismatic Christian Examiner 3 years ago

    Ah, good point, Kay. I can see how this may feel manipulative. But each person who has ever quit, has a compelling reason why. A smoker has to want to quit. If they're already moving towards quitting, this might get them to stop.

    I quit smoking when cigarettes were under a dollar a pack, so that will tell you how long ago it was. Aren't they almost 5 bucks now? The price increase gave me incentive to quit. However, the desire to quit was always there.

    Susan, I'm sorry for your loss. You must have felt like this little boy inside. It's sad that they missed their grandchildren growing up. A tragedy for all.

  • Terri 3 years ago

    I thought the ad is thought-provoking and if we can truly identify with a child's fright when they're lost or separated from their parent, the alienation, then, as the ad suggests, maybe a person might think about what their child would feel like if they died. Unfortunately, a lot of smokers are young and don't have children. They could transfer this to their parent and think about how their parent would feel if they lost their child. Denver Living Over 55 Examiner

  • Denise Miller Holmes 3 years ago

    I agree with Kay that the commercial is manipulative and that hard-core smokers will just laugh at it, BUT, I think it may cause people just starting to smoke to think twice. Maybe in that way it is effective.
    Denver Christian Perspectives Examiner

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