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Are energy drink makers targeting your children?

Monster Beverage Corp., makers of that colorful can of an energy drink is being investigated. The company is being accused of advertising in ways that will entice children. Generally, children think things are cool that look like they glow-in-the-dark. Colorful, glowing, why has the company been accused of targeting kids?

Colorful energy drink can

Anyway, the maker of the caffeinated energy drink is under investigation by the San Francisco city attorney and New York state attorney general to figure out if it is marketing its drinks with children in mind.

Read more about Monster Beverage Investigation

An investigation began in Nov., 2012 regarding energy drinks and reported deaths and illness. The FDA issued a statement concerning energy drinks at that time.

FDA is continuing to investigate reports of illness, injury or death of people who took products marketed as “energy drinks” or “energy shots.”

FDA takes every adverse event report seriously, and investigates and evaluates other possible causes before deciding whether the product actually caused the medical problem. The existence of an adverse event report does not necessarily mean that the product identified in the report actually caused the adverse event. FDA assesses the relationship, if any, between a product or ingredient and the reported adverse event.

"FDA cautions consumers that products marketed as “energy shots” or “energy drinks” are not alternatives to rest or sleep. It is important for consumers to realize that, while stimulants such as caffeine may make one feel more alert and awake, judgment and reaction time can still be impaired by insufficient rest or sleep. If you are thinking about taking one of these products, please consult your health care provider to ensure that you don’t have an underlying or undiagnosed medical condition that could worsen as a result of using them."

Given all the problems related to energy drinks, should the drinks be banned completely?

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