It seems like going green is the flavor of the season with every suddenly wanting to care for environment. The wave has certainly reached the marketing shores too and its effects can be seen in promotional products all across the world.
All of a sudden, businesses are busy exploring giveaway items that can prove to be of some use and also help reduce the carbon footprint. However, as a marketing strategist, should you really invest in such promo products? Do people really care if what they receive is benefiting Mother Earth?
The Real Damage
For many centuries men did not really look beyond the needs? If something is satisfying us, for now, it should be used the way we like. But now we face the consequences to our actions with melting glaciers and changing weather conditions.
Still, not many people are really interested in changing or saving the planet, but it does make a difference if you are doing something about it. People might not aggressively be involved in the process but they are not against it either.
While thinking of the environment is a really commendable gesture, marketing experts are not allowed to go with the emotions. The reason why eco-friendly promotional products are beneficial to you is that they can stand out.
All types of businesses are busy giving away stuff for branding sake and it is essential to look for something unique. For now, eco-friendly seems to offer exactly what you require. Such promotional products will help you establish as a company that looks beyond the profits and is interested to do good for the place where we love.
In the end, consumers are emotional beings and will certainly buy into what you have to offer.
Can you Afford Them?
Due to some of the huge brands, most of us believe that eco-friendly products are not affordable. So it is logical to worry about the marketing budget? However, eco-friendly promotional products are actually inexpensive. Paper bags, recycled pens, wooden mazes and recycled phone holders are available for less than a dollar.
In fact you have plenty of options including massagers, mouse pads, games, diaries, carry bags, medals, luggage tags, t-shirts and more for affordable prices. Many of the promotional product sellers stock such items.
All in all, Eco Friendly Promotional Products can be a wise decision for you business. Just make a concrete strategy considering the consumer base and whether they will like what you have to offer.