The Arizona Small Business Association’s (www.asba.com) recent magazine had an article in it that goes to an issue many of those in business pursue but may know little about how valuable they are. Linda Stanfield in Phoenix, owner and CEO of Benjamin Franklin Plumbing, penned an item which says business awards can be a vital cog in your brand recognition.
“Third party credibility, credibility based on the recommendation of others or crediting someone outside your organization as a source of information you’re sharing, is an excellent way to show employees, competitors, customers and potential customers that you know what you’re doing and you’re in it for the long haul,” Stanfield writes. She note if you are in an industry that gets a lot of critical looks and has negative expectations, business awards can help set your company apart from others.
Stanfield’s company has won awards and saw real benefits like developing connections with other winners, great networking opportunities, and consumers and other vendors calling for advice on how to apply for awards.
She likes the fact that business awards show customers the type of service they can expect and employees get a good feeling about their hard work and dedication.
Awards do take time and effort, like doing research on which awards are practical. However, the process gives a business a fresh look at what they are doing, You can also see how many hours of community service the business does, what your long term goals are, what are your biggest accomplishments, how has your fiscal status improved and how high is your customer satisfaction rate.
“Involve your employees in the process and make them feel a part of the team,” Stanfield says. “Employees are more likely to embrace changes in your company when they understand why changes are necessary and they can help identify things you want to put into your business plan.”
She concludes that it’s an honor to be nominated for a business award that helps set your business apart from the competition. She found the effort to complete an award application has been a good experience, well worth the time it takes to apply.