Arby’s is rolling out a celebration this March and it centers around the Reuben sandwich. A Reuben is a grilled sandwich made with freshly sliced corned beef, melted Swiss cheese, sauerkraut, Russian dressing, and served on soft toasted marble rye bread. Arby’s challenge for Reuben-loving people in Reuben-loving cities is to reward the first U.S. city to rename itself “Reubenville” for the month of March with free Reuben sandwiches. Arby's will offer a buy one-get one free deal on the Classic Reuben sandwich from March 15-17, 2013 even if the challenge cannot be met, assuring everyone can be part of the celebration and enjoy Reubens.
Arby’s “Reubenville Challenge” invites U.S. cities to issue an official city council proclamation declaring the renaming of their city to “Reubenville” for the month of March, and the name change must be documented on the city limits sign. The first city to complete Arby’s “Reubenville Challenge” will receive up to 5,000 coupons for complimentary Arby’s Reuben sandwiches for their citizens. Any city interested in participating in the challenge must send official documentation to Arby’s at ArbysReubenville@hunterpr.com by March 31, 2013..
According to Bob Kraut, Senior Vice President of Brand Marketing & Advertising, Arby's Restaurant Group Inc, "Reubens are the classic New York City deli sandwich, but there's no need to go to N.Y.C. when you can get a fresh Reuben at your local Arby's," He is clearly excited about the challenge and looks for each Arby's restaurant to be a Reuben center and for one city to become Reubenville.
The Classic Reuben is available nationwide for a suggested price of $4.99, or as a combo for $6.99. The Double-Stack Reuben sandwich is also available nationwide for a suggested price of $5.99. Beginning March 11, a buy one, get one free Classic Reuben sandwich coupon will be available to download at Arbys.com. For more information and to view the official rules for the “Reubenville Challenge,”please visit www.arbys.com/Reubenville