What’s the difference between the hat that Pharrell wore at the 2014 Grammys and the food chain’s hat? Well apparently nothing which is why when the chain asked for their hat back on Sunday night the fans couldn't stop laughing. Pharrell’s hat was a talking point at the 56th Annual Grammy Awards and he wouldn't take it off. Pharrell’s Grammy hat was even on stage when he accepted an award with Daft Punk.
Some brilliant mind at Arby’s obviously though it would be funny to ask for the hat back and the fans howled at the dazzling marketing decision. While the hat was described as Smokey the Bear’s hat, it was more appropriately looking like the Arby’s logo.
“Hey @Pharrell, can we have our hat back? #GRAMMYs,” tweeted Arby’s from their official Twitter account on Sunday night.
The craziness around Pharrell’s Grammy hat didn't there either. Someone started the Pharrell’s hat Twitter account too. That’s right the hat seen in downtown Los Angeles was one that started talking on Twitter. Of course it was probably just a fan who picked up on the moment, but it was funny anyway.
As for Arby’s the brilliant move had people thinking about their brand during the Grammys. Which is why the viewers are thinking about the idea of picking up a yummy roast beef sandwich.