Want proof that the travel economy is on the rebound? Aqua Hospitality (www.AquaHospitality.com) has announced it is undergoing $55 million in enhancement projects across a number of its 24 hotels in response to "the strength of Hawaii's recovery from the recession."
Aqua, which recently unveiled three new brands for its collection, is the only hotel management company in Hawaii with properties on all six major islands - Oahu, Maui, Kauai, Hawaii, Molokai and Lanai.
"It's no surprise Hawaii recovered quickly from the recession," says Ben Rafter, President and CEO of Aqua Hospitality. "The state has a collaborative effort involving the government, visitors bureaus and the private sector and the increasing tourism spending is filtering through the entire Hawaiian economy. Now is the time to work with our owners to reinvest."
Rafter said Aqua's successful strategy of marketing its wide range of accommodations to travelers from all over the world has resulted in dramatically increased business from strong economies like China, Korea and Australia. The improving United States and Canadian economies, Rafter said, are also pushing Aqua's occupancy and revenue numbers to new company highs.
"Aqua experienced strong growth during the recession because our hotels have appeal across all economic and geographic segments," Rafter said. “With global economies recovering, Aqua is upgrading our hotels to ensure we continue to expand our market share in Hawaii."
"We currently have many properties upgrading, with an approximate total of over $55 million being spent collectively. The comprehensive improvements range from lobbies to rooms to meeting space - we even have our Kauai Beach Resort installing a huge array of solar panels over their parking lot to reduce our carbon footprint and utility costs. It's an exciting time."