A leading global provider of advanced mobile engagement management solutions, Apsalar showed up in Barcelona this week for the start of Mobile World Congress. In the process, Apsalar unveiled a new partnership with Airpush, the world's second largest mobile ad network for Android.
Having taken top honors as the "Best Mobile Ad Network" at the 2012 MEAs, Airpush is bolstering its impressive slate of tools and resources for developers even more through Apsalar, which will now provide in-app analytics to developers in Airpush's ad network.
Under the agreement, Airpush has integrated Apsalar analytics capabilities directly into its platform creating one of the most advanced group of tools available for Android app developers in one place.
According to a joint announcement, Apsalar's in-app analytics will help developers better understand user behavior and measure retention, engagement, and monetization. Marketers will also have access to additional tools to more effectively measure and optimize the ROI of all their advertising campaigns including installs and user revenue generated by each campaign.
"We're excited to partner with Apsalar to offer cutting edge app analytics to our Android developers," says Asher Delug, CEO of Airpush. "With this partnership, Airpush becomes the first company to offer monetization, bug tracking, and in app analytics in a single Android SDK and associated web dashboard. Apsalar offers developers and marketers the insights they need to power their apps for free and these capabilities will help developers create even more capable, more powerful apps."
"Apsalar is built on the fundamental premise that all business leaders should be provided with free access to the key insights that will drive the success of their apps," adds Michael Oiknine, CEO of Apsalar. "Our alliance with Airpush will enable us to even better serve the Android development community, and we look forward to growing the platform's advertiser base overall."