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April Fool's Day prank Trulia.com transforms into dating site as Truluvia.com

The business model at Trulia.com, has been to help real estate agents connect with consumers to find their dream house. Since 2005, they've been combining cutting-edge technology and deep industry knowledge to find dream homes for millions of consumers.

Which got them to thinking…What's more important than finding your dream house?

Love. True love. As in, Trul♥ia. Truluvia.com

Starting today, we're shifting our business model to focus exclusively on helping real estate agents make the connections that really matter.

Love connections.

Well not quite.

It's an April Fool's Day prank...

Trulia spokesman Matt Flegal said the ruse had a bit of a business angle. When users look for agent love on the platform, they’re greeted with an April Fools’ note and a prompt to update their actual Trulia business profile.

Trulia wasn’t the only industry player to toy with love (or lust) today. Industry blogger Rob Hahn revealed that the National Association of Realtors had acquired the infidelity site Ashley Madison.