Ever since Apple hit the Smartphone market about six years ago, their modifications have been more internal than external. They appreciate the original outside surface look and have only made simple and minor cosmetic modifications over the years. Instead, they have always concentrated on improving the technology and making the interface of the phone more advanced for users. While this is definitely something to be respected, it can be a little challenging to get new users to buy the product when there are many competitors out there like Samsung and Droid that offer a much more visual enticement as well as some pretty cool technology to back it up.
But this year, it looks like Apple is conforming to the times, at least a little bit. This year, in addition to their release of their newest generation iPhone 5S, they also introduced the iPhone 5C. This version of the famed Apple phone will include a color exterior and will also be a little less expensive for new contract customers than Apple may have been in the past. This is Apple’s way of appealing to a younger generation that may not have had as much experience as the older and more loyal consumers that will more than likely stick with the newest generation iPhone 5S. The iPhone 5S will still have the most internal modifications and technological advances such as a fingerprint detection to unlock the phone, but the purpose of the iPhone 5C seems to really be to draw people into the iPhone stream that weren’t there before.
The color version for iPhone is said to be made of a very beautiful and sleek plastic that will compose of five different colors including white, pink, blue, yellow, and green. All of these colors are more pastel in nature and really do seem to pop. Unfortunately, while this phone is said to be cheaper as well to draw in the younger crowd ($99 for 16GB for new contracts), there is no cheaper non-contract version (Regular price $549). Preorders for the iPhone 5C are currently being taken at the Apple store and at most cell phone retailers and the phone will officially release on September 19th.