Call it the iPhone on wheels, call it the iOS in the Car, but Apple is taking its show on the road, unveiling its dashboard display venture CarPlay at the Geneva International Motor Show, according to a report today from Fortune.
CarPlay, according to a press release from Apple, will be the “smarter, safer and more fun way to use the iPhone in the car,” essentially merging the smartphone’s features with the dashboard display for a select group of car manufacturers.
“CarPlay has been designed from the ground up to provide drivers with an incredible experience using their iPhone in the car,” said Greg Joswiak, Apple vice president of iPhone and iOS product marketing, in the release.
Joswiak said that CarPlay would allow for minimal distraction for iPhone users who need “content at their fingertips.”
CarPlay will integrate the iPhone with the car, and drivers can use Siri for navigation, making calls, and transcribing and sending texts.
Also, the service will work like an iPhone in terms of giving users access to music, podcasts, audio books and other apps, like Spotify or iHeartRadio.
Among what Joswiak called an “amazing lineup of auto partners” will be Ferrari, Mercedes-Benz and Volvo, all of which will feature CarPlay starting this week.
Several more manufacturers –– BMW Group, Ford, General Motors, Honda, Hyundai Motor Company, Jaguar Land Rover, Kia Motors, Mitsubishi Motors, Nissan Motor Company, PSA Peugeot Citroën, Subaru, Suzuki, and Toyota Motor Corp. –– will feature CarPlay in the future.
For more information, hit up Apple's CarPlay site.