The competition currently is divided into two markets: “smart” watches and fitness-oriented devices. The Pebble falls into the first category, intelligent watches, and acts as a second screen for one’s phone (e.g., displaying messages and running a few apps with limited capabilities). The second category includes Nike’s FuelBand, fitbit’s FLEX, and Jawbone’s UP. The aforementioned bands are worn like a watch (i.e., yet usually lack a display to tell time) and measure daily activity and sleep patterns, then provide feedback via a phone/tablet app or website.
To compete, Apple will need to integrate some of the following functionality and also appear completely novel and different. Recently, 9to5Mac reported that Apple has hired the employees from AccuVein, C8 MediSenors, and Senseonics. According to the respective companies’ websites, the former visualizes superficial location of veins while the latter two companies noninvasively measure the body’s glucose levels via a light sensor. While, it is uncertain if the iWatch will incorporate such health monitoring technology, this author believes it is likely that some future Apple product will incorporate these capabilities.
As reported by the Wall Street Journal, Apple will hold a press conference today, September 10, 2013 at 1 PM EST in all probability to announce updates for the iPhone. Yet, there is always a possibility that Apple will announce another product too...will it be the conjectural iWatch?
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