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Apple reportedly incorporating Shazam into iOS

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Figuring out the name of a catchy song may soon be as easy as asking Siri to listen and identify it.

Bloomberg reported today that Apple plans to incorporate the song recognition software Shazam into iPhone and iPad devices as a built-in feature of an upcoming version if its iOS operating system. iPhone and iPad users can currently download and use music recognition apps like Shazam and SoundHound to identify songs. This new built-in music recognition feature would operate outside of an app, with users likely using the iOS's personal assistant program Siri to identify songs.

Both Android and Windows Phone devices have song recognition features built in to voice assistants Google Now and Cortana, respectively, while Apple's Siri currently lacks the same functionality. However, Apple's plan to team up with the well-known Shazam would help the new feature immediately compete against other smartphones and help drive music sales through its iTunes Store.

The tech giant has been working to find ways to compete against music services like Pandora and Spotify, which have cut into profits of iTunes music sales by allowing users to stream music via internet radio rather than paying for each song individually, an approach Apple pioneered. The company experimented with its own streaming internet radio service by releasing iTunes Radio as part of iOS 7 last year. While the service has cut into the market share of its competitors, it hasn't contributed significantly to music sales as the company anticipated.

The new music discovery function will reportedly debut as a feature of Apple's upcoming iOS 8 software update for iPhones and iPads. Apple plans to unveil the new version of its mobile operating system at the Worldwide Developers Conference in June, with its official release expected to coincide with the debut of the next generation of iPhones later this year.

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