Apple published a video on their YouTube channel Monday, documenting their preparation and participation in the 2014 San Francisco Pride parade. The video is significant because this is the company’s first ever officially sanctioned Pride Parade.
The video, set to Coldplay’s “A Sky Full of Stars,” begins with a statement that says, “June 29, 2014 Thousands of Apple employees and their families gathered to celebrate our unwavering commitment to equality and diversity.” A rainbow Apple logo then unravels onto the screen above the word Pride.
The video continues by showing people handing out rainbow Apple logo t-shirts and rainbow flags to approximately 5,000 Apple employees who came from around the world from cities such as Munich, Paris, and Hong Kong to march in the parade. Although he didn’t march in the parade himself, Apple’s CEO, Tim Cook, did attend the event and can be seen taking selfies with numerous people before the parade started.
While marching down the street, Apple employees handed out iTune gift cards to spectators. The video ends with participants waiving their rainbow flags in the air as the words “Inclusion inspires innovation” appear on the screen.
Shortly after the parade, Cook posted the following message on twitter: “Congrats to 5000 Apple employees/families who attended today’s Pride parade.Inclusion inspires innovation.#applepride.” His message has been retweeted over 4,000 times.
Apple has a long history of supporting LGBT equality and the company has a score of 100 on the Human Rights Campaign’s Corporate Equality Index. Cook has also been vocal about pushing congress to pass the Employment Non-Discrimination Act (ENDA), a bill that would prohibit companies with 15 or more employees from discriminating based on sexual orientation or gender. In his Wall Street Journal op-ed last November, he wrote the following:
“Apple’s antidiscrimination policy goes beyond the legal protections U.S. workers currently enjoy under federal law, most notably because we prohibit discrimination against Apple’s gay, lesbian, bisexual and transgender employees. A bill now before the U.S. Senate would update those employment laws, at long last, to protect workers against discrimination based on sexual orientation and gender identity.”