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No, at the Consumer Electronics show in Las Vegas, aficionados cannot see the latest and greatest products on display from Apple, even though there is an iLounge pavilion filled with iPads, iPhones, and iPods. Apple has not displayed at the show since 1992.
In an unusual juxtaposition for Apple, their products are the companion items to a cadre of accessories intended for the Cupertino company's beloved products. The 120,000 square foot iLounge boasts almost 500 exhibitors offering "i" related goods, plus many more vendors dispersed throughout the convention. It's an amazing brand presence albeit indirectly (Apple headquarters are 529 miles away), that no other company can match.
If CES is any indication of what’s to come in 2013 (it is), the world will be chock full of new apps and accessories to help users get the most form their mobile Apple devices. Products on display include things like cases, adapters, chargers, batteries, camera accessories, lots and lots of apps, and on the outlandish side, a plant sensor designed to interact with an iPhone.
Contrary to standard marketing practice (CES is the biggest US show for the industry), Apple’s “no show” status doesn’t hurt their image or their sales capabilities. Wired reports that Howard Cheng, Director of Operations for Just Mobile said “At this point, I don’t think Apple needs to be here. They have their own events and that works for them.”
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