Apple computers has finalized its 3 billion dollars deal to purchase Beats Headphones. Now the game begins as the entire music world is watching this union take hold. Make no mistakes about it, this is not about headphones. The move is all about music and Apple's interest in regaining its once 'player' status in the music distribution game. The tech giant announced the official purchase of Beats today on its website.
"Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. We’re delighted to be working with the team to elevate that experience even further. And we can’t wait to hear what’s next."
Like Apple, music fans and industry alike can't wait to see what's next for the new dynamic duo in the music industry. Apple is a leading online music distributor but has lagged in the fast growing streaming music sector. With the purchase of Beats, the company now could merge its iTunes platform with Beats streaming service. The purchase of Beats is one of Apple's major acquisitions in years. And it makes sense because it was starting to loose relevance in the music industry. Now, it's a whole new ball game; and with a homie like Dr. Dre supplying the "beats," the sky is the limit -- and it's coming straight outta Compton!