iPhone enthusiasts are anticipated to be really excited about news that Apple has launched an iPhone trade-in program, as reported upon by the International Business Times on Aug. 31, 2013. Apple Inc. has just rolled out its rumored iPhone trade-in program, which enables a consumer to receive a credit that would go toward buying either the new iPhone 5S or the new iPhone 5C, both of which are expected to be officially announced at a special media event on Sept. 10.
Apple representative Amy Bessette said in a statement, “iPhones hold great value. So, Apple retail stores are launching a new program to assist customers who wish to bring in their previous-generation iPhone for reuse or recycling.” The new trade-in program, which has been dubbed the iPhone Reuse and Recycling Program, is part of company CEO Timothy D. Cook’s initiative to improve iPhone sales at physical retail locations. Cook has said because the residual value of an iPhone is so high the new trade-in program is a win-win from many points of view.
The Verge reported the iPhone trade-in program was launched nationwide at its retail stores beginning on Aug. 30, 2013. Customers must sign a new cellular contract to take advantage of the trade-in program, according to CNBC. The launch of Apple's trade-in program has come just ahead of a rumored September 10th event where new iPhone hardware is anticipated to be revealed.