The Apple iPad Air 16GB, the Apple iPad Mini 16GB, and the Apple iPad Air 32GB, were the top three selling items for Target on Black Friday. According to InfoScout data, Apple products accounted for 22% of Target’s early sales on Black Friday.
InfoScout reported the top selling item at Walmart on Black Friday was the Apple iPad Mini 16GB, accounting for 6.4% of sales. There were other assorted computer products in the Walmart top 20 such as HP Laptops and Android tablets, but no other Apple products
The sales numbers are interesting considering large discount department stores are usually not the typical outlet for Apple computer products.
A clash of cultures?
Walmart and Target are the nations two largest discount retailers, a class of company designed to attract price-conscious consumers.
Walmart customers give low prices as the most important reason for shopping at the nations largest discount retailer. For many years Walmart used the slogan "Low prices, always." The average household income of WalMart shoppers is below the national average.
Over the years of its existence the average Apple products are typically more expensive than other brands of similar computer products. The culture of Apple computer users is one that brags that innovation and quality are more important than price.
Surveys have claimed that Apple users had higher incomes and were better educated than other computer user.
In September 2012, we asked the question, Suffering from the urge to buy an iPhone 5 and don't know why? We were referring to the phenomenon of devoted Apple users who buy each generation of new products without giving a lot of attention to what is new, and what has changed.
It was also back in September 2012, that business magazine Forbes described the people lining up to buy the new iPhone 5 series of smartphones as a "A Weird Very Cult."
Do the sales numbers represent a new marketing strategy for Apple? Is Apple using Walmart to reach out to a new customer base?
These are the questions that will be debated by technology geeks and business analysts in the month ahead.
What's on your mind today?
Are the Walmart shoppers of today raising the next generation of Apple users? Are Apple fanboys buying their iPads at Target and Walmart? What are your thoughts?