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Apple gives away Lorde's 'No Better' single as preview to '12 Days of Gifts'

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Apple's "12 Days of Gifts" campaign doesn't start until Dec. 26, but on Sunday -- 11 days early -- Apple gave away the new Lorde single "No Better," which debuted last Friday.

Included with the song is the music video for Lorde's breakout track, "Royals."

As of Monday morning, the track is still being featured in the "12 Days of Gifts" app when the app is opened. Prior to the first gift, the app only served as a countdown timer.

Interestingly enough, those who go directly to the single -- as linked above -- will find it is free in the App Store as well. That item also includes the aforementioned video, which makes us believe that Apple doesn't have a way to make th product free for some, but not all.

"12 Days of Gifts" runs from Dec. 26 to Jan. 6. Prior to this year, the app -- available for free in the App Store -- was not released to the U.S. version of Apple's iconic application marketplace. Users will see apps, music, TV shows, movies, and books gifted to them over the 12 days.

Don't worry about forgetting the daily freebie. "12 Days of Gifts" will send you push notifications to remind you.


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