CNET reported today that Apple, Inc. has sent out invites, saying "wish we could say more", but it is most likely to unveil its next smart phone, dubbed iPhone 6. TechCrunch added that these invites follow a previous report from Re/code confirming September 9, 2014 as the date, and the event’s timing matches Apple's decision to release new versions of its smart phone in the fall instead of in the early summer. CNET's report also mentions that Apple may also plan to show off a wearable device.
The special event will be held at the Flint Center for the Performing Arts in Cupertino, which is not a typical location for Apple. Previous special events were held either on Apple’s Cupertino campus or the Yerba Buena Center for the Arts in San Francisco. TechCrunch indicated that this may have something to do with capacity — Apple’s auditorium is very small and if Apple sees this as a high profile release, then it would want more people to attend.
Analysts watching the smart phone market expect Apple to introduce two new iPhone 6 models with display sizes of 4.7 and 5.5 inches, although the larger version will launch a few weeks after the smaller version. They expect the iPhone 6 to be one of the largest product launches in Apple's history. This comes from the fact that Apple has reportedly asked manufacturing partners to produce about 30 percent to 40 percent more iPhones than last year's initial run of the iPhone 5S and 5C.
Apple generates more than half its revenue from its smart phone line, so the success of the iPhone 6 launch is vital to the company. Apple has been gearing up to provide sapphire-based displays in at least some of these devices, which could offer benefits in terms of durability and resistance to scratches and shattering.