Writing mobile apps can be quite profitable -- at least iOS ones. On Tuesday (via TechCrunch), Apple released its 2013 App Store results, and they were not just good, they were great, with more than 10 percent of 2013's $10 billion total being generated in December alone.
Apple said App Store customers spent over 10 billion in 2013, with more than $1 billion spent in December alone. December also saw the most successful App Store month in history, the Cupertino, Calif.-based company said, as App Store customers downloaded nearly three billion iOS apps. In addition, cumulative payouts from Apple to iOS developers has now $15 billion, the company added.
Eddy Cue, Apple’s senior vice president of Internet Software and Services said,
We’d like to thank our customers for making 2013 the best year ever for the App Store. The lineup of apps for the holiday season was astonishing and we look forward to seeing what developers create in 2014.
While iOS continues to lose market share to Android (and yes, to Windows Phone), it is still atop the heap when it comes to revenue. While Kantar's latest smartphone sales report, issued Monday, showed that Android continues to dominate globally, developers still tend to favor iOS, developing first for Apple’s platform, then for Android.
Naturally, should the project be something that is not doable on un-jailbroken iOS -- say a home screen replacement -- Android would get the nod first.
However, the perception among developers is that it is easier to monetize iOS apps on iOS. In fact, that continues to be the case, and as recently as November a Business Insider report emphasized that. However, the gap has narrowed.