In what may have surprised many industry analysts, the new iPad will not offer gold as a color option. Yet what was more of a surprise was the new name of the latest generation of iPads - the iPad Air.
The new, fifth generation iPad was among the announcements today at Apple’s latest media event, held at the Yerba Buena Center for the Arts in San Francisco. Generating audience-wide approval of the new name, the iPad Air will start at $499 for the 16GB Wi-Fi model and $629 for the 16GB with cellular technology. Weighing just one pound with a significantly smaller bezel, the new iPad Air will begin shipping in several countries including the U.S., France, Germany, Japan, U.K. and China beginning November 1. At 20 percent thinner than its predecessor, the iPad 4, it is the lightest full-sized tablet in the world. The new iPad Air will come in silver and white and space gray and black, but not in gold, as many were anticipating.
The new iPad Air will include a 9.7-inch retina display, an A7 processor (just launched with the iPhone 5S), M7 motion chip, 64-bit desktop-class architecture, 10-hour battery life, 5MP/1080 HD video camera and faster Wi-Fi. The iPad will have up to eight times the performance and 72 times faster graphics performance compared to the original iPad and twice as fast as the iPad 4.
The new iPad Mini with retina display will be available later in November and will start at $399. The previous iPad Mini will remain available but at a new low price of $299, the lowest price ever for an Apple iPad.
The iPad has been one of Apple’s most successful products. Current information released today during the special event shows the iPad still has an astounding 81 percent of market share, despite increasing competition from Google, Samsung, Microsoft and Amazon. To date, Apple has sold more than 170 million iPads.
Other new products introduced today are the latest Mac OS Mavericks, Macbook Pros, and the powerful and stunningly stylish yet pricey Mac Pro. Mavericks is available today as a free download and the new MacBook Pro and Mac Pro are also available today.