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Apple announces iOS 8 at WWDC 2014

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Today June 2, Apple announced the latest update to its ever popular smartphone operating system iOS during their WWDC conference, by announcing iOS 8 for its iPhone, iPad and iPod touch devices. The new version of iOS boasts a bevy of new features, and promises to be the most feature laden version of the OS yet.

Current Apple CEO, Tim Cook first took to the stage to discuss (and boast) about Apple's iOS compared to its main Rival, Android. The first comparison Cook made was in relation to adoption rates. "Google's latest version of Android (KitKat) is only running on 9 percent of all Android devices, while 89 percent of all iOS users are running iOS 7". "That means that Android customers aren't getting the latest features, or the security updates they need." When talking about Android Cook also went on to state that 99% of mobile malware is on Android. Tim Cook said almost all of Apple's new customers are switching from Android to Apple, simply because iOS has a 97 percent customer satisfaction rate, and that fragmentation and security concerns scare consumers away from Google's Android.

While Apple may trail Google's Android OS, the company is still selling an unbelievable amount of devices. To date Apple has sold over 100 million iPod Touches, 200 million iPads, and over 500 million iPhones. There is no doubt that while iOS is popular, the mobile OS has been playing catch-up for sometime, however the new version of iOS is aiming to not only catch-up, but surpass both Android, and Windows Phone with it's new (albeit somewhat borrowed) features.

While the look and feel of iOS 8 will mirror iOS 7, Apple believes that the new features such as active notifications, improved email, Spotlight (think Google Now), iMessage with instant voice and video sharing, Health Kit (Apple's take on fitness), continuity between all Apple devices (make and receive calls from your Mac), a new keyboard (and the ability to download third party keybaords), and the new family sharing option, which allows users to share calendars and apps with up to six family members, will thrust iOS back to the top of the mobile operating system world.

A lot of these features have featured heavily on Android for sometime, but the inclusion of these features in iOS 8 will certainly help bridge the gap between the two competing operating systems. While the new iPhone has not been announced along with the new version of iOS, the iPhone 6 is expected to launch in the fall of 2014. The developer edition of iOS 8 is available today, while the final operating system will be launched in the fall.

Source: Apple WWDC

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