The fight for market share between Apple, Google and Samsung continues to see fierce competition. The latest report published Friday by the American Internet Analytics Company, comScore, indicates Apple has the most smartphone subscribers and Google Android leads as the as the top smartphone platform.
Apple’s performance in this July 2013 report is a response to a growing skepticism over the company’s innovation initiatives. The data released through the comScore Mobilens and Mobile Metrix the Cupertino company increased its subscriber base market shares from 39.2 percent to 40.4 percent.
Google Android (51.8 percent) has a double digit lead as a top smartphone platform ahead of Apple (40.4 percent), Blackberry (4.3 percent), Microsoft (3 percent) and Symbian (0.3 percent).
“Apple ranked as the top smartphone manufacturer with 40 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app,” according to comScore.
Apple’s much anticipated announcement over the possibility of a newer version of the iPhone will dazzle analysts and consumers. There is much speculation, rumors revolving around if a decline in performance will eventually happen if the product doesn’t satisfy the expectations.
Within this detailed report it included a separate category of the “Top 15 Smartphone Properties & Apps”. The usual suspect at the top of the pack was Google Sites achieving a 92.6 percent followed closely by social networking giant Facebook (86.3 percent). Nevertheless, the top Smartphone Audience app was Facebook (76.1 percent reach) and in second place YouTube (53.7 percent reach).
Much is taking place to increase market share and all of these companies (Google, Apple, and Facebook) continue to bring an innovative portfolio of products. The next few months are going to bring lots of new gadgets and possibly new trends in the smartphone industry.