When Dunkin Donuts launched its new marketing ploy for its charcoal donut in Thailand, it seemed to call into question the cultural divide in understanding regarding what is deemed a racial insult.
The new advertising campaign depicts a woman with bright pink lipstick with a beehive hairdo. While the slogan reads, “Break every rule of deliciousness,” the real kicker to the campaign was the fact that the woman is donning complete blackface makeup.
The controversy that followed after releasing the campaign, Dunkin Donuts released a statement reading, “We are working with our Thailand franchise to immediately pull the ad. Dunkin Donuts recognizes the insensitivity of this spot.”
However, the apology leaves some consumers confused due to the other statements provided by Thailand’s CEO, Nadim Salhani. Salhani was quoted by the Associated Press as saying, “We’re not allowed to use black to promote our doughnuts? I don’t get it. What’s the big fuss? What if the product was white and I painted someone white, would that be racist? Not everybody in the world is paranoid about racism.”
Feel free to leave your comments on what your thoughts might be on this controversial campaign.