Kids will return to the theaters over the weekend to board "Planes: Fire and Rescue." Adults may purge and watch a sex tape, however. All this means is that there is a choice among the new wide releases.
Besides "Planes," there is "The Purge: Anarchy" and "Sex Tape" to take in, or ignore, one could say, as well. With a solid "Dawn of the Planet of the Apes" out, it will be a battle for the top spot. "The Purge: Anarchy" jumped out early with a decent $2.6 million Thursday.
If kids show up and beat expectations, "Planes" will surprise. Money could be on "The Purge: Anarchy" because of its fan base, however. With "The Purge: Anarchy," the premise is intriguing, too. Having a period of time to purge the planet
Odd things have been happening at the box office as horror films have slipped, and animation has stalled. Some call it "Frozen" fatigue, and that may be the case, but this year has also brought many one-time champs. "Transformers 4" beat that recent streak. Can "Apes" win again? It very well could if horror falls flat again, and comedy crashes.
"Sex Tape" is a tossup. The premise is primed to delight and resonate among the social media and Internet crowd. However, that doesn't always translate into business. It is often easier and less expensive to "like" something and Tweet about it than actually partake. "Sex Tape" has Cameron Diaz and Jason Segel.
The movie centers around a sex tape they made ending up in the Cloud. As if often the case with comedy, it will either hit and miss. There will be no in-between. Rob Lowe is in it and people will talk about him for sure. Noting the Thursday numbers of $1.1 million, this one seems to be dragging and may not connect with any demographic.
With three new wide releases in over 2,500 theaters, it is a bit crowded and the money will be spread around. So, do not look for a whopper of a weekend for the winner. This one will be more likely in the $30-40 million range.
"Wish I Was Here" is that Kickstarter film promised by Zach Braff. That alone makes it appealing to some. But so does the idea that his other film, "Garden State," was solid. With films that have the same plots and ideas as others, it is the cast and the performances that matter. It also stars Kate Hudson, Mandy Patinkin and Josh Gad.
"Persecuted" centers around an man of faith who turns bad. It stars James Remar, Fred Thompson, Gretchen Carlson and Dean Stockwell. "I Origins" is about the eye, yet is called "I Origins." Let's move on.