"Acting Disruptive" is a new web series by AOL On. Presented by Tribeca, the celebrity-based series follows the lives of various entrepreneurial celebrities who step away from the glam and glitz of Hollywood to try their hand at something quite different: Launching their own start-up companies.
Some celebrities who have filmed episodes for the series include Jessica Alba, Rainn Wilson, Adam Goldberg, Moby, Adrian Grenier, and Jared Leto. The series shows how these celebrities work to promote their ideas -- some of which are pretty cool, like Grenier's web company SHFT.
The premise of SHFT is for people to make small changes (or SHFTS) that will collectively make a big SHFT in the world as a whole. SHFT even has its own coffee and wine in addition to other products that are environmentally friendly. The company works with various consumers to make the world a better place -- and that is cool.
Check out "Acting Disruptive" in the video above.
© Effie Orfanides 2013