Inbound Marketing is also known as SEO Marketing and is sold in various forms by a lot of companies.
Most of these companies have the same basic narrative:
- It's really hard.
- Only a few people know how to do it.
- We have one of them.
- No you can't talk to them.
- No we can't tell you what we do.
- Sign this contract and we'll get started.
The truth is Inbound Marketing is hard, but not because it's mysterious and difficult to understand.
It's hard because it's based on content and publishing and effective Inbound Marketing requires you to update your website with useful and relevant content multiple times a day.
Inbound Marketing looks and feels like journalism, complete with publishing deadlines.
However, anyone (such as you) can learn to do it.
The big advantage of Inbound Marketing is when you devote your time and effort to doing it, it costs very little money.
$55 a year or so for a domain and WordPress hosting.
WordPress is free.
Maybe $40 to $80 for a custom theme (some use free themes).
Maybe $1,000 to learn the details of how to do it.
That and your time and effort and YOU start generating leads for your business.
If your business needs more traffic, more leads, and more business, you can do the heavy lifting yourself and make it happen.
Look at Inbound Marketing University (tuition is $990) to learn how.