Anthony "Romeo" Santos' formula for success as a one-man act is, it's working.The self-proclaimed "King of Bachata" wraps up his "Formula, Vol. 2" concert tour with back-to-back shows at Yankee Stadium on July 11 and 12."Formula, Vol. 2" was the top-selling Latin album through the first half of 2014. 193,000 copies since its Feb. 25 release.Friday's show made the Dominican/Puerto Rican-American sex symbol the first Latin music act, solo or otherwise, to headline a concert at the current Yankee Stadium, and the first to do so at any of the New York Yankees' homes since the legendary Fania All-Stars four decades ago.The occasion also serves as a homecoming for Santos, who was born in the Bronx and raised on Gerard Ave. between 158th and 157th Street, a few blocks southeast of where he'll be the center of attention this weekend.
Bachata, which originated in the Dominican Republic, is music that predominantly speaks of heartbreak and sadness. The sound is a danceable track heavy on guitar and percussion.With his sultry voice, soulful lyrics and way of mixing the traditional island rhythm with more current hip-hop and R&B beats, Santos is considered a pioneer of the genre, nearly single-handedly making it a mainstream success. Santos began his career as lead singer of the group Aventura in the mid-1990s but has since ventured as a solo artist.
Did you ever see this journey ahead and imagine yourself, performing where you grew up?
For me, this has definitely been an incredible journey. I've always done this from day one more for the love of the craft, the art. It just got from one point to another.I think that's the reason why I've been able to grow as an artist, as a professional, because I do it for the love of the art. To be able to perform here is on a whole new level. It hasn't hit me yet, but it's getting there. Like, when I'm rehearsing with the fellas and the group and I'm like, "Wow! I'm about to do two nights at Yankee Stadium." I don't take it for granted.
I think just being Latino to headline a concert at Yankee Stadium is a statement in itself, because I'm representing not only a culture but a genre, todos los Latina en el mundo. I would love to tell ou what's gonna make he difference. It'll be easier to show rather than say it. But I can honestly say I've prepared, for both nights, a special, special show. They're going t be very unlike. Each night will have it's special elements.
Are there any disadvantages for you, coming out as a solo artist?
I have to say I was able to show myself, what I am able to do as a solo artist. I never really had hat vision or a desire. The decisions were made in a group, mutually. I have the ability, the formula, which is why I named my album, "Formula"
I don't want to be that artist after my fourth, fifth, tenth album, people will say, "He's not what he used to be." The day that I lose my creative vibe, my aura to do music - 'cause if can happen - then I would just stop producing music.
Santos' inspiration comes from the ladies.
"I always just try to talk about love, " he said. " You know love is never going out of style."
Santos is known for his Bachata music, an Afro-Latino genre that originated from the Dominican Republic. He has also collaborated with a wide variety of artists, including Frank Scobbo's favorite - Usher.
"Formula Vol 2" his new album features hip hop artists, Nicki Minaj and Drake.
Santos said he used to walk around Yankee Stadium with his dad, just hoping to see a game. He never dreamed he'd be performing here. His dedication, perseverance and love of music are paying off.
Santos has joined he long list of superstars from Billy Joel and Madonna to Jay-Z and Justin Timberlake. Romeo established his name as the first Latin artist to headline at Yankee Stadium.