Pinktober 2013 has come to a close. Once again the question remains: How much more "aware" are we really? Since 1974, when former First Lady Betty Ford announced publicly that she had undergone a mastectomy, and helped bring awareness to, and de-stigmatize a very private and painful issue, has the incidence of breast cancer decreased? After all these years, and all these beautiful women raising billions of dollars for research, why are the same three treatments still the only choices of which women are aware?
Why are we still promoting mammograms when even mainstream media has reported that mammograms expose a woman to harmful radiation and do not provide early detection. One mammogram exposes a woman to the equivalent of 40 chest x-rays. Thermography is much safer, less expensive, and effectively does provide early detection. Thermography uses infrared imaging instead of radiation, and doesn't squeeze breast tissue between metal plates--a practice that seems counterintuitive to preventing the spread of tumor cells by rupturing them in a vise.
Why are we bringing so much "awareness" to those who selectively choose to cut off both their healthy breasts with no detectable cancer cells in either one of them? Cardiovascular disease kills more human beings every year than all cancers combined. If you have a family history of heart attacks or stroke, you don't cut out your heart--you change your lifestyle. Same with alcoholics. So why are we so willing to cut off our breasts?
Perhaps it has to do with a lack of true "awareness." Purchasing vodka with a Pink Ribbon on the bottle has nothing to do with cutting edge, scientific research that shows a definite connection between Iodine and breast cancer. Reading the book, "The Iodine Crisis" by Lynne Farrow will give you amazing insight into why this is true, will give you pages of resources, websites, support groups with real people to connect with, and backed by medical doctors with years of research.
Buying a beer pong table with Pink Ribbons, a chevrolet, fried chicken, or even cosmetics in pretty pink packages that contain known carcinogens-- will not educate and empower you with knowledge to make informed choices from a position of strength and "awareness." The best research is that which is done with your own eyes, ears, and mind. Find your own truth.
"The Promise" is an excellent place to start.