Today is Valentine's Day. It was once St. Valentine's Day. But as with all secularized religious holidays, we have to drop the saint in order to be politically correct. And, of course, to use it for commercial purposes.
What we have here is another instance of the broader society wanting to ignore religion while still wishing to use it for its will. It is a rather galling practice, yet one we simply cannot around that these days and, to be fair, isn't necessarily wrong. Still, we find it aggravating and just a bit insulting that Christians are expected to leave their religious attitudes at the door while allowing them to be used for economic gain when secularists want it. Further, and this surely applies even outside of religious considerations, we wonder why anyone ought to let society dictate when they should show generosity and kindness to their loved ones. Shouldn't we be doing that all the time?
Of course, and, again, to be fair, no one is discouraging that. We simply don't like the dual attitude towards religious belief which Christmas, Easter, and now lesser days such as Valetine's now display. It is as though society feels that it can use religion when and as it wants to, but wants to stifle religious sentiment when it runs counter to what the people want.
We don't like it. It is disrespectful and that's that.