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Another bacon flavored novelty?

RITZ Crackers have released a new flavor, bacon
RITZ Crackers have released a new flavor, bacon
Photo by Joe Raedle

If you live in Naperville, you probably know where the big Kraft plant is off of Ogden. But did you know that it is now called Mondelez International, because Kraft split in two?
Whether you saw the new name on the building not, the cookie and cracker industry is always growing and changing. This month RITZ Crackers will be bringing a new flavor to your local grocery store: RITZ Bacon Flavored Crackers.
"RITZ recognized America's love for the taste of bacon and wanted to help take bacon flavor to places it's never been before," said Katrina Cohen, Senior Brand Manager of RITZ, Mondelez International. "RITZ Crackers are an American favorite, and pairing them with one of America's most popular, savory flavors is an exciting new step for snacks."
Mondelez is pretty famous for promoting women to positions of power.
In 2012, Irene Rosenfeld was named the 20th most powerful woman by Forbes Magazine.
Rosenfeld is the CEO of Kraft at the time, but she took the Mondelez side when the company split.
"We've set some very aggressive growth targets for this new company," Rosenfeld said at the time, and Mondelez is putting their money partially on bacon to take them to that growth.
Mondelez was made up by Kraft and defined as "delicious world" by the company.

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