This month, Atlanta-based EasyCare will recognize their top employees in customer service at their annual Agents Meeting. The meeting will be held at the Ritz Carlton in Buckhead, Alabama, September 12-14. Agents from across the country are scheduled to attend the meeting, to reap the rewards of top-notch service quality the company has become known for.
EasyCare was founded in 1984 as a provider of automotive benefits. The company offers vehicle service contracts (also known as extended warranties), as well as key replacement and dent removal coverage. According to the company, the contracts provided by EasyCare offer peace-of-mind to car owners who don’t want to be blindsided with expensive repair bills on their vehicles.
The business of service contracts can be a complex one for customers, so a high level of service is required to maintain customer satisfaction. EasyCare’s mission is to offer every customer a “fair, friendly, fast, and fun” experience with their business. It appears their efforts have paid off – according to the company website, EasyCare offers the only vehicle warranty to be named a Motor Trend Recommended Best Buy. The company has also received an A+ rating from the Better Business Bureau.
Ample Training Opportunities
One reason for the company’s success could be its ongoing commitment to customer service training. In addition to the recognition coming at the annual meeting this month, the company also hosted a roundtable event in August, which focused on best practices in the auto service department industry. This event featured Jeff Cowan, the top advisor training specialist and service advisor in the country. Topics included increasing Customer Service Index, customer benefits and recovering lost customers.
At the annual Agents Meeting, the company will provide additional service training opportunities, as well as recognition for employees that have stood out in terms of service quality. The company keeps its focus on those employees, as the frontline team responsible for higher dealership profits through increased customer loyalty and satisfaction. In addition to building a team environment through fun activities, the event serves to instill once again the importance of first-class customer service this company lives by.
“EasyCare lives its principles every day, with the agents being an instrumental part of delivering the EasyCare experience: Fair, friendly, fast, and fun,” Jim Walsh, vice president of business development for EasyCare, stated in a press release. “We believe that every driver deserves to enjoy buying and owning their vehicle.”
Commitment to Service
When it comes to serving as a shining example of high quality customer service in a somewhat complex industry, it does appear EasyCare has the right idea. First, the company has established a service-oriented culture that permeates every level of the corporate hierarchy. Second, the company continues to provide the training and recognition necessary to perpetuate the service focus throughout its operations.
The company has enjoyed the fruits of its labor, through the BBB rating and the recognition by Motor Trend. In addition, EasyCare has won two Better Business Bureau Torch Awards and boasts around five million satisfied customers since its inception.