Rice's big announcement is being promoted with Twitter/Facebook hashtag #AnneRiceReveal. From the official press release on February 27, 2014:
Literary icon and international bestselling author Anne Rice (the "Vampire Chronicles" series, the "Wolf Gift" series) is once again shaking up the literary community and fandom with a dramatic, live reveal of the title and subject matter for her new novel. The unexpected announcement will be made Sunday, March 9th during "The Dinner Party Show," where she will be the featured guest for the hit internet radio program's weekly livecast at 8:00 PM ET/5:00 PM PT.
"The Dinner Party Show" is the internet's first live comedy/variety show and is hosted by "New York Times" bestselling novelists Eric Shaw Quinn ("Say Uncle," "Star") and Christopher Rice ("The Heavens Rise," "The Moonlit Earth"), Anne's son.
Listeners can access "The Dinner Party Show" online by visiting its official website at TheDinnerPartyShow.com and clicking the media player (the black radio icon, upper left) or by downloading a free mobile app for Apple or Android devices.
With close to one-million Facebook fans, Anne Rice has built a formidable presence online and in social media. "My mother's Facebook page is covered by the world press, and her public statements about everything ranging from religious controversies to provocative news stories are routinely the stuff of headlines," says Christopher Rice. "On March 9th, she will reveal the theme and title of her next novel, and we're confident her legions of fans are going to be ecstatic about this change of course. Eric and I have been sitting on this for months and it's taken everything we have not to spill the beans. Or the rice, if you will."
In 2013, the International Thriller Writers declared Anne Rice a ThrillerMaster, in recognition of her legendary career and outstanding contributions to the thriller genre. On July 12th, 2014, Anne will travel to New York to present this year's ThrillerMaster to author Scott Turow at the annual ThrillerFest banquet.