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Angry Birds launching in-game digital ads

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Calling all Angry Birds fanatics. It was just announced that the popular mobile game is about to launch in-game digital ads. Today, Adweek reported that these ads will provide premium inventory for video placements from brands. However, will this new advertising model hurt the Angry Birds’ following?

Since it has not launched yet, only time will tell if gamers will be turned off by the ads. However, Michele Tobin who is the head of advertising at Rovio said that the new video ads will be built transparently into the gameplay of a number of games. The video ads will launch in the second quarter of 2014. At this point, Tobin has not released specifics about the placements.

She did mention the ads would provide various incentives for the users to watch them. Rovio’s Angry Birds portfolio has reached 2 billion downloads with over 200 million users per month. If Rovio strategically places the video ads transparent, their revenue will significantly increase. Financially, this could be an incredible move for Angry Birds.

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