Families around the world are eagerly awaiting the release of Angelina Jolie’s latest project, “Maleficent”. The film is a Disney movie that takes a unique twist on a common children’s movie theme. Not surprisingly, the internet was set ablaze when a March 22 story by People revealed that both Angelina Jolie and Stella McCartney were working on a “Maleficent Kids” costume line.
The costumes will largely target the movie’s core audience, girls aged 4-8. While it is not uncommon for costumes based on popular children’s movies to be released, the “Maleficent Kids” costume line differs in a key way. Both Angelina Jolie and Stella McCartney have hinted that their line of costumes will be made of high quality items. In contrast to the cheap plastic that is usually used in making children’s costumes, these two powerful celebrities are combining to bring high quality fabrics to this market.
There is little doubt that Disney’s “Maleficent” will be a top box office draw. However, Angelina Jolie and Stella McCartney are hoping that the film develops a strong following to boost sales of their costume line.
“Maleficent” opens in U.S. theaters on May 30.