Based on Take-Two’s financial disclosure that GTA 5 netted $1 billion in its first three days on the shelf, Cruetz said he could predict that 15 million units have sold thus far.
Cruetz said it’s abnormal to see a title sell 60 percent of its estimated first-year unit sales in the first week of its release, citing that Cowen & Company expects Call of Duty: Ghosts sales to sell about 45 to 50 percent of first-year unit sales estimates in its first week in retail.
But GTA 5 could be a different story, as the game released before the launch of the Xbox One and the PlayStation 4.
“… For now we are assuming that GTA 5 sales will be extremely front-loaded due to high gamer anticipation, and will also have a shorter sales tail given the launch of next-gen consoles in November.”
GTA 5 is arguably the most successful video game launch in history since dropping last Tuesday. In the United Kingdom alone the game sold faster than any title in history, moving more copies of the game than the total launch week sales of all previous games combined, according to the report.