The receptionist that lies and misleads a salesperson is better known as a “Deceptionist”. They can be very bad for business as they forget they play a key role in marketing and customer service. If you have a deceptionist here are three ways they could be harming your business:
They forget the salesperson may also be a customer.
They harm the organization’s reputation.
Salespeople provide negative word of mouth advertising to them
Salespeople often share the names of companies with hard-nosed deceptionist, harming the company’s image and reputation. At a networking meeting held by the Rochester Hills Chamber of Commerce the name of an Auburn Hills tier three automotive company was mentioned. More than one third of the members of the group not only knew of the company, they knew the names of two of its deceptionists.
Although the deceptionist may be appreciated by those she is protecting they did not foresee one of the members of the group was offered a job in the procurement department at one of the Big Three – and she had no respect for this company that wanted to sell to her in her new role.
This and many other new business terms are called Bizerms™ by Max Impact, a Rochester Hills, Mich., based internet site offering complimentary resources to business leaders, entrepreneurs, human resources professionals and trainers. Each Bizerm™ is a play on words designed to get people thinking about the real meaning of old terminology or to give a visual image of a more truthful business implication of situation. For more Bizerms™, click here.
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