AXE, one of the leading men's care company, is taking it next product launch out of this universe. The creative company is going where only the elite few have gone before, giving fans the ultimate out-of-this-world experience, a trip to space.
To recruit for this once-in-a-lifetime journey, AXE is creating the AXE Apollo Space Academy (A.A.S.A) with space futurist and one of the first men to walk on the moon, Buzz Aldrin. Beginning today, by joining A.A.S.A at AXEApollo.com, guys and girls will have a chance to compete for one of 22 tickets to travel to space on a flight with international space agency, Space Expedition Corporation (SXC).
There's no bigger hero than an astronaut, so AXE wants to give fans a chance to experience an adventure unlike any other. In the biggest product launch in its 30-year history, AXE is asking guys and girls from 60 countries in 45 languages around the globe to sign up for the A.A.S.A by creating an astronaut profile on AXEApollo.com and telling the world why they deserve to go to space. Top-voted candidates will qualify for a challenge in their local country (excluding U.S.), with the ultimate candidates winning a place in the final stage at the AXE Global Space Camp in Orlando, Florida, where the final 22 space travelers will be selected based on competitive space-simulation challenges.
For those in the U.S. only, between now and Feb. 3, 2013, visitors to AXEApollo.com will have a special chance to enter for a chance to win a bonus ticket to space, skipping the local challenges and space camp. After Feb. 3, U.S. fans will still have the opportunity to join A.A.S.A. and enroll for a chance to be randomly selected to go to space camp and space alongside their peers from around the globe.
"Space travel for everyone is the next frontier in the human experience," said Buzz Aldrin, legendary astronaut and pilot of the historic Apollo 11 spacecraft that landed on the moon in 1969. "I'm thrilled that AXE is giving the young people of today such an extraordinary opportunity to experience some of what I've encountered in space."
SPACE EXPLORATION
AXE, known as LYNX in some parts of the world, has partnered with SXC to secure 22 seats aboard the suborbital spacecraft, aptly named, the Lynx. SXC, led by CEO Michiel Mol, operates XCOR Aerospace's Lynx suborbital space plane that takes passengers more than 100 kilometers into space, achieving astronaut status.
"The AXE Apollo launch is the biggest and most ambitious in the AXE brand's 30 year history," said Tomas Marcenaro, global vice president for AXE. "For the first time, we're simultaneously launching one global competition in over 75 countries offering millions of people the opportunity to win the most epic prize on earth. A trip to space – yes, actual space."
Sign up and enter for a chance to go to space by joining the A.A.S.A at AXEApollo.com. Official Rules vary by market. The full line of AXE Apollo products is available in stores beginning today, and for more information visit TheAXEeffect.com.
Official Rules for U.S.:
AXE Apollo Big Game Sweepstakes: No purchase necessary. Void where prohibited. AXE Apollo Big Game Sweepstakes is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 or older. Begins 1/9/13 at 6:00:00 a.m. PT & ends 2/3/13 at 11:59:59 p.m. PT. For official rules, visit axeapollo.com.
Axe Apollo Promotion: No purchase necessary. Void where prohibited. AXE Apollo Promotion is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 or older. Begins 2/4/13 at 3:00:00 a.m. ET & ends 7/31/13 at 11:59:59 p.m. ET. For official rules including how to enter for free, visit www.axeapollo.com.
About AXE
AXE, a leader in men's care, is an iconic personal care brand around the world that helps guys look, smell and feel their best. The Unilever-manufactured brand is available in a line of deodorant bodysprays, deodorant and anti-perspirant sticks, shower gels and hair care products. AXE is the No. 1 men's grooming brand in the U.S., excluding shaving hardware, and achieved this status only seven years after launch. Including deodorant bodysprays, AXE is the largest men's deodorant brand in the U.S.
The brand's mission is to help guys get the girl with grooming products that reflect individual personality and lifestyle. For more information, visit www.theaxeeffect.com.
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