"Through photography we can live forever. I want viewers to feel and experience the core of beauty, a captured moment,” says renowned fashion photographer Adina Doria.
PL: For those who don’t know you, could you tell us a bit about yourself?
AD: I’ve been a professional photographer for 10 years, but It has been my passion since I was a child. I’m currently based in Los Angeles, but I’ve shot campaigns worldwide. My goal is to take an idea or a concept and realize it in the form of compelling photography. With my celebrity photographs I organically combine the sensitivity and vulnerability of my subjects. People often say I have the uncanny ability to bring out their uninhibited and gregarious personalities.
PL: How did you learn photography?
AD: I believe that you can’t learn how to be an artist, you just are. I’ve had a camera in my hands since I was three years old. I’ve never had another job. Photography is not just my livelihood and passion; it’s my reason to live.
PL: What equipment would I find in your camera bag or studio for a typical shoot? What lighting equipment do you favor and why?
AD: I shoot with the Canon 5D Mark II and a few film cameras. I like to light my subjects in a way that favors the complection of their facial features. Sometimes it’s with natural light, sometimes in the studio. It always changes based on the shoot, the concept and the subject.
PL: How many shots on average do you shoot during a session?
AD: I shoot anywhere from 500 to 2000 pictures a shoot depending on the assignment.
PL: Can you tell our readers about some of the projects you’ve worked on?
AD: I’ve worked on many projects, some of my favorite ones would be the branding campaign for Ivy Levan, the shoot with Triumph and Harley Davidson motorcycles for No3 Magazine NY and creative director Warrant Satt, working with fashion designers in Los Angeles and New York, shooting collections, editorials and branding their company image with creative projects.
PL: What has been your most memorable photo shoot, and why?
AD: My most memorable photo shoot was a recent shoot where a photographed the iconic fashion model Janice Dickinson. She is beyond incredible.
PL: What inspires you?
AD: Living in Los Angeles, I get my inspiration from daily life and the creative people I meet. I am always inspired by the quality of the shoots, not the quantity.
PL: Why have you pursued fashion photography as a career?
AD: Fashion is culture, it’s the moment. With fashion you can travel though time, you can go back to the 60’s and come back to the present, and even capture the future. Whether I’m shooting a model, an actress or a musician, fashion is always there. I’m a very creative person and clothes take my creativity to a higher extent.
PL: Are you strictly a fashion photographer or does you interest span a broader scope?
AD: I mostly shoot fashion, look books, editorials, beauty, covers, ads, campaigns etc. I work with musicians and actors but mostly fashion. Later this year, I will be launching a magazine titled “Amused” that will showcase a new editing technique that I innovated this year, as well as a few photography books that I am working on. I am also working closely as head photographer with EliteVisions, a production company.
PL: How do you keep productive and retain your creative edge?
AD: I have a reached a point in my career where people hire me because of my creative edge and no longer because I’m a “photographer”. They hire me because they know my style and want me to mix my vision with their brand and/or project. In order to keep the productivity, it is necessary to keep focus and not get distracted.
PL: What special advice would you like to share with other photographers?
AD: Keep shooting, keep busy, it’s how you learn, it’s how you get involved with the industry and it’s the reason why you have a camera. Keep shooting. Immortalize every moment.
To view more of Adina Doria’s photography you can go to: